About
At 22.O1, we shape hospitality with purpose — from initial vision to operational success.
We are a strategic hospitality studio based in Dubai, partnering with global developers, hotel groups, investment funds, and family offices to lead hospitality and mixed-use projects from concept to completion.
Driven by an entrepreneurial mindset and a hands-on approach, we specialize in the full lifecycle of hospitality-led real estate — from early feasibility and positioning to pre-opening and delivery oversight.
We bring together creative thinking, operational intelligence, and disciplined execution to ensure that every concept is not only inspiring — but delivered.
Whether it’s a single resort or an entire masterplan, we navigate complexity, align stakeholders, and create tangible, measurable outcomes.
What We Offer
We provide integrated strategy and execution services for high-end hospitality and lifestyle projects across the following typologies:
• Hotels & Resorts
• Branded Residences
• Villas & Chalets
• Restaurants & Bars
• Beach Clubs
• Spas & Wellness Concepts
• Hospitality-led Masterplans
Our work spans all project stages: from concept to pre-opening, and into operations and asset management.
We guide owners and developers through critical decisions with expertise and integrity.
- Market Studies & Feasibility Analysis
- Strategic Planning & Business Modeling
- Brand & Operator Selection
- Brand & Operator Development
- Contract Negotiation Support
- Owner Representation
- Operational & Quality Audits
We transform ideas into distinctive concepts with lasting impact.
- Concept Development & Storytelling
- Programming & Positioning
- Creative Direction
- Design Briefs & Review (FOH & BOH)
- Project Planning & Budgeting
We ensure your vision is delivered — beautifully, and on budget.
- Project Steering & Stakeholder Coordination
- Procurement & Supplier Sourcing
- OS&E & FF&E Curation and Production
- Design, Branding & Scenography Supervision
- Budget & Program Control
- Pre-opening Setup & Operational Deployment
We bring projects to life with energy and precision.
- Brand Standards & SOPs Development
- Recruitment & Training + Onboarding Strategy
- Sales & Marketing Launch Strategy
- Countdown Management (90-day opening plans)
We monitor performance and ensure long-term success.
- Operational Audits & Owner Representation
- Mystery Guest & Guest Experience Audits
- Financial Oversight & CapEx Planning
- Exit Strategy Advisory
- Operator Performance Reviews
- Repositioning Studies
We build trend-setting, profitable food & beverage experiences.
- Concept Development & Business Modelling
- Culinary & Mixology Strategy
- Operator Search & Negotiation
- Business Model Advisory
- Restaurant and Beach Club Rollouts
Tailored support for niche yet essential aspects of hospitality development.
- Retail Strategy
- Kids Club Concept Development and Programming
- Spa & Wellness Planning
- OS&E Advisory and Production
We think big. We stay hands-on. We deliver results.
How We Work
Every decision we make is grounded in long-term value, operational realism, and development return.
With roots in luxury hospitality, we anticipate what elevates the guest experience — from back-of-house flow to front-of-house elegance.
We bring alignment between design, business, and execution — connecting all project partners with one clear vision.
From first sketches to final handover, we’re involved at every step — ensuring continuity, momentum, and quality.
Contact
Let’s create hospitality that sparks emotions, shapes experiences, and endures with meaning.
Tristan Delmas
Co-Founder & Chief Executive Officer
tristan@22O1hospitality.com
